Facebook's CEO, Mark Zuckerberg recently said that privacy is no longer a social norm, Google's Eric Schmidt has also said that if you want to do things online that you want to keep private, then you really shouldn't use online services such as Google, due to laws requiring identification and retention of data. There are benefits to treating your privacy as a commodity.  The most obvious examples are the personalities that have achieved fame and riches through living their lives in a very public fashion, such as Paris Hilton or Kim Kardashian, but each and every one of us makes a decision to trade our privacy each time we go online, whether we do it knowingly or not.